Unity of Direction

Unity of Direction [5]




  • There should be only one manager and one plan in charge of a team that has one goal.
  • Fayol wrote that it is - “The condition essential to unity of action, coordination of strength and focusing of effort.” 
  • He stressed the importance of organising work and tasks so that the team works seamlessly and in harmony under one director and using one plan.
  • It was significant because it meant that everyone was working towards the same goal and avoided confusion over responsibilities. 

  • Similar activities should be grouped together into one department, for example marketing activities including advertising, sales promotion, and market research should have one manager in charge of this total department with sub managers for each activity. 

  • Splitting it up avoids confusion and increases productivity.


Grace


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